America’s leading rice company

Minute® Rice Cups recognized as 2025 Product of the Year USA Award


Riviana Foods is proud to announce that Minute® Rice Cups has been awarded Product of the Year in the category of Convenience Meal at the 2025 Product of the Year USA Awards.

40,000 American Shoppers Voted Minute Rice Cups as Most Innovative Product in the Convenience Meal Category of 2025.

The annual Product of the Year Awards Show represents the largest consumer-voted award for innovation. Over 40,000 consumers were surveyed in 42 diverse categories, conducted by leading Global Research firm, Kantar. The Product of the Year seal is an emblem of quality and innovation in consumer goods, awarded to products viewed as benchmarks in their respective markets.

Riviana Foods is pleased to accept this award for innovation and quality on behalf of Minute Rice. For decades Minute® Rice has been a hallmark of convenience and quality in the food sector. This recognition highlights Riviana Foods’ commitment to excellence and innovation .

Ready in one minute, Minute Rice Cups are a delicious go-to pantry staple for a quick and easy addition to any meal. Simply peel off the lid, heat, and enjoy Minute Rice Cups on their own or mixed with your favorite ingredients for a flavorful bite. The pre-portioned cups are perfect for on-the-go lifestyles and are gluten-free certified, MSG-free, cholesterol-free, and contain no preservatives.

Minute Rice Cups come in a number of rice varieties and exciting flavors to suit an array of meals and occasions. To learn more, visit www.minuterice.com